We’re building the smart layer for shopping decisions
Today, shopping online means tabs, guesswork, sponsored noise, and vague product pages. We’re fixing that— starting with conversational search that actually understands what you care about and evolves with your preferences.
Help people make confident purchase decisions— faster and with less waste. We unify scattered product data, quality signals, pricing context, and user intent into clear, conversational guidance.
We're starting with apparel & accessories and expanding into broader retail categories. The long-term vision: a trusted personal layer that understands your standards (fit, materials, sustainability, budget, style) and filters the entire market through them— instantly.
We iterate weekly— your feedback steers the build.
Principles that shape every product decision and safeguard user trust.
Surface what actually matters: quality, fit, price transparency, real usability— not ad-boosted fluff.
Use AI to accelerate judgment, never to replace taste, intention, or personal context.
No dark patterns. No disguised ads inside answers. Clear sourcing & reasoning coming soon.
Help people find better-made, longer-lasting products— reducing junk purchases and returns.
Ship small, listen closely, refine relentlessly. The best product feedback loop is you.
Design for shoppers everywhere, not just one market— accessibility & inclusivity matter.
Small team. Focused scope. Fast learning cycles.
Building tools we wish existed when drowning in 20 tabs comparing products that all looked the same.
We are building the future of shopping.
Shape the next layer of shopping intelligence
Join a small group getting early access, quiet feature drops, and the ability to influence what we build— before launch noise.
Get concise updates. One click unsubscribe. We send only what matters.